Design project · 2025

Analytics SaaS Redesign

An end-to-end redesign of a data analytics product, from onboarding through to dashboard building.

Case study

The challenge

Trial-to-paid conversion sat at 6%. Session recordings showed new users abandoning during a nine-step setup wizard they did not understand.

What we did

Research with eighteen users, a rebuilt onboarding flow with progressive disclosure and sensible defaults, a redesigned dashboard builder, and an accessible chart system with colour-blind-safe palettes.

The outcome

  • Trial-to-paid conversion raised to 17%
  • Time to first dashboard down from 22 minutes to 4
  • Support tickets about setup down 64%

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